LETI ARTS 2.1

leti-revamps

After months of hard work between our Kenya and Ghana team, we are really excited to unveil our new branding and website today. Leti Arts has undergone a total brand makeover to reflect its current position as a successful game development studio in Africa. This rebranding was spearheaded by our Creative Director Jake Manion with input from the rest of the team. Even though it had become necessary for us to rebrand, it was really important that we retained our established values and goals but at the same time develop a new identity that was very relatable. This exercise is also to communicate our growth level in the rapidly changing game development scene in Africa.

WHAT’S NEW?

LOGO ELEMENTS

The first thing you notice that both our logo and colours have changed from yellow, white and black to orange, white and black. It also comes in red and grey. The “A” in arts has also changed significantly. It is now shaped like a rocket that is launching. This reflects our position as the guiding light in the game development and entertainment ecosystem in Africa. The launching rocket is also there to show that Africa is taking control and settling into its rightful place in the global technology space.

OLD LOGO

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 NEW LOGO

 

logos

 icons

NEW WEBSITE

Our website http://www.letiarts.com also got an upgrade. We’ve improved the structure of our content, so you’ll get more of a quick read. There’s a whole host of smaller but impactful changes, all to make your experience of the site much better. It comes with quite a number of surprises. You get to have a sneak peek into our new game Africa’s Legend (AL) Reawakening which is the phase two of our existing Africa’s Legends game. This game is based on characters from our history, folklore, culture and heritage. AL Reawakening introduces new characters into the AL Universe with a captivating storyline. We have included a production diary so you can join us on this exciting adventure as we make the best game to ever come out of an African game studio. It gets even better!!! You can be one of the first to know when AL Reawakening goes live. Simply sign up here.

 SCREENSHOT OF OLD WEBSITE

old-site

 

SCREENSHOT OF NEW WEBSITE

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SNEAK PEEK OF AL-REAWAKENING

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We hope you like the new makeover. We look forward to getting your feedback.

MEET THE INTERNS.

Internship has officially started and this year we have five of them. I will introduce them to you in a bit but first let me tell you a bit a about our internship program. Every year, we open our doors to college and high school students who are interested in arts and game development. They are given a series of projects to work on while we help them develop their skills.  It’s open to everyone so in case you missed out this year, just send in your application very early  next year : ). Now meet our interns.

 

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Name: George Michael Malm

School: Kwame Nkrumah University of Science and Technology

Technical Skills : Familiarity with Adobe Photoshop, After Effects,  Premiere Pro, Cinema 4D

Additional skills : Good Communication and Illustrating skills

Interests : Arts , Anime, Fashion and Food

Goals : To be a self employed world renowned artist

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Name : Emmanuel Sam-Amoah

School : Kwame Nkrumah University of Science and Technology

Technical Skills: Cinema 4D, Adobe illustrator, Toon Boom, Photoshop,

Additional Skills: Drawing, Animation,

Interests : Basketball, Video Game, Cartoons,

Goals: Contribute to the gaming and animation industry in Ghana.

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Name : Jean Claude-Attipoe

School : Kwame Nkrumah University of Science and Technology

Technical Skills: Adobe Photoshop, Adobe After Effect, Adobe Premiere Pro,Cinema 4D, Adobe illustrator

Additional Skills: Effective team mate and photography

Interests :Branding, cooking and music

Goals: To create an exceptional team of creatives and make a mark in the branding sector.

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Name : Amanda Quarmor

School : Kwame Nkrumah University of Science and Technology

Technical Skills: Adobe Photoshop, Adobe After Effect, Adobe Premiere Pro,Cinema 4D, Extensive knowledge in Adobe Illustrator, Adobe Light room, Toon Boom Studio Application

Additional Skills: Good illustration, communication, leadership, teamwork, problem-solving & marketing skills.

Interests : Movies, Basketball, Books, Animation, Art, Fashion and Food.

Goals: To be the best female animator in Ghana, Africa and the world.

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Name : Marlon Sena Kwaku Alenya

School : Ghana Technology University College(GTUC)

Technical Skills: C++, Java, VB.Net, MySQL.

Additional Skills: Researching into Technology and Kick-starter projects,Networking.

Interests : Animation, Games, Sci-Fi Movies,

Goals:  Entrepreneur in the gaming industry. 

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Orientation

 

 

Day one over!!!

 

 

 

 

 

 

Social Media Community Manager

Company Profile

Leti Arts is an interactive media studio with offices in Ghana and Kenya, which develops cross-platform interactive media products based on African history and folklore, including digital comics and mobile games. Our current in-house focus is on Africa’s Legends, a superhero series influenced by folklore and historic legends from across Africa. Leti Arts reimagines African folklore and historic legends, interspersed with fictional characters, as elite superheroes fighting crime in present day Africa.

Vision

To bring rich African stories to a worldwide audience, through comic and game franchises influenced by African folklore.

Our Mission

To leverage African talent to develop high, quality and interactive media games, comics and mobile apps for in-house and third party projects. The new vision still encompasses games, comics and interactive apps but additional includes, animated series, feature films, merchandise and theme parks, through partnerships and licensing of our intellectual property rights.

Our Values

We have a commitment to the following core values:

  • Local Talent: Although we target audience is worldwide, we strive to utilize local talent, to ensure we create world class content from Africa for the world.
  • Industry Growth: At Leti Arts we recognize we are not building a company but a whole industry and we strive to ensure our growth is tied into growth in the whole entertainment ecosystem.
  • Internships / Training: Our co-founders are self-taught, game developers and are committed to encouraging the next generation of budding talent to strive for excellence by imparting the knowledge of our team.

Social Media Community Manager

As we embark on the development of Africa’s Legend’s our flagship game, we are looking for a Social Media Community Manager to raise our profile and identify and increase engagement with people interested in our work. We will also count on this person to distill insights from social channels to help guide the development of our impending Kickstarter campaign and the game itself. Successful candidates will love games, gamers, and African history and folklore.

Essential Duties

  • Manage Social Media marketing campaigns and day-to-day activities including:
    • Curate relevant content to reach the company’s ideal customers.
    • Create, curate, and manage all published content (images, video and written).
    • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
    • Conduct online advocacy and open stream for cross-promotions.
    • Develop and expand community and/or blogger outreach efforts.
    • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
    • Design, create and manage promotions and Social ad campaigns.
    • Compile report for management showing results (ROI).
  • Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
  • Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
  • Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
  • Monitor trends in Social Media tools, applications, channels, design and strategy.
  • Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
  • Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Qualifications and Experience

  • Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
  • Understanding of the best practices of crowdfunding campaigns across platforms in a plus.
  • Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).
  • Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  • Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
  • Maintains excellent writing and language skills.
  • Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
  • Displays ability to effectively communicate information and ideas in written and video format.
  • Exceeds at building and maintaining sales relationships, online and off.
  • Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
  • Makes evident good technical understanding and can pick up new tools quickly.
  • Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
  • Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

Interested applicants should send an email to info [at] letigames.com with a current CV and subject line:

“Applicant Name: Social Media Community Manager”

Ananse becomes first indigenous African Superhero to join the Legends on ComiXology

PRESS RELEASE

Ananse: The Origin available on IOS, Android, Kindle Fire & Windows 8 via comiXology

 Accra, Ghana – April 17, 2015:  Leti Arts, an interactive media studio with offices in Ghana and Kenya, this month released the pilot issue of the Ananse: The Origin on comiXology. This catapults the African superhero, Ananse, to the ranks of comic legends such as Batman, Spiderman and Superman.

Ananse: The Origin is one of the first African published comics to be featured on comiXology, an Amazon.com, Inc. subsidiary that has revolutionized the comic book and graphic novel industry. Comixology provides a cloud-based digital comics platform that simplifies discovering, buying, and reading comics and offers one of the broadest library of comic book content from over 75 publishers and independent creators.

Ananse: The Origin #1 is the pilot issue from The True Ananse series which features Kweku Ananse the African folklore character from Ghana known for his skill of trickery and cunning. Leti Arts reimagines the story of Ananse as a superhero fighting crime in present day Africa. In the pilot issue, Ananse, the spider god, seeks prominence in the Sky Kingdom to ultimately become the God of wisdom.

The True Ananse is part of the Leti Arts’ Africa’s Legends franchise which intersperses popular African folklore and historical legends with fictional characters, as an elite group of superheroes and is available as digital comics and video games.

“ Merging the past with the present in a format that is exciting and compelling encourages audiences to be genuinely excited about African history and culture. Ananse: The Origin on comiXology is a major accomplishment for us and introduces one of the first true African superheroes to comic fans around the world. A bonus is the Guided View technology of comiXology, which is fits our vision to enrich the reading experience around our comics.
 Eyram Tawia (CEO, Leti Arts)

Find Ananse: The Origin (http://bit.ly/1NjatfE) on IOS, Android, Kindle Fire and Windows 8 via the comiXology apps on these platforms.

About Leti Arts

Leti Arts develops cross-platform interactive media products based on African history and folklore, including digital comics and mobile games. As one of a handful of interactive media studios in sub-Saharan Africa, Leti introduces global audiences to African storytelling.

Leti Arts is listed as #5 on Fast Company’s Most Innovative Companies in Africa for 2015, an MTV Africa Transform Today 2014 Nominee and a Google Ghana Innovation Hero Winner.

Leti Arts has offices in Accra, Ghana and Nairobi, Kenya, and was founded by Eyram Tawia and Wesley Kirinya.

Visit us on http://www.letiarts.comFacebook, Twitter and Google+

About Africa’s Legends

Africa’s Legends is a superhero franchise from Leti Arts influenced by folklore and historic legends from across Africa.  In  Africa’ s Legends, Leti Arts  reimagines African folklore and historic legends, interspersed with fictional characters, as elite superheroes fighting crime in present day Africa.

Follow Africa’s Legends on Facebook, Twitter and Google+

About Meltwater Entrepreneurial School of Technology (MEST)

The Meltwater Entrepreneurial School of Technology (MEST) and the MEST Incubator program provide training, investment and mentoring for aspiring technology entrepreneurs with the goal of creating globally successful companies that create wealth and jobs locally in Africa.

To date, the MEST Incubator has invested in over 15 companies and backed more than 35 co-founders. Our focus is on companies in the following areas: SaaS, Consumer Internet, eCommerce, Digital Media, and Healthcare IT.

More on MEST: http://meltwater.org/Facebook, Twitter

CONTACT
Nana Kwabena Owusu
(+233) 020 121 5655
kobby@letiarts.com

Leti Arts at MWC 2015

Leti Arts attends Mobile World Congress 2015

PRESS RELEASE

Leti Arts attends Mobile World Congress 2015 as Global Winner of the ‘Best Established Developer’ category of the 2014 Vodafone appStar competition.

 Accra, Ghana – March 3, 2015:  Leti Arts, an interactive media studio with offices in Ghana and Kenya, is attending Mobile World Congress 2015 as part of its winning prize for emerging the Global Winner of the 2014 Vodafone appStar competition.

“appStar is the Annual Developer Contest conducted by Vodafone, for developers across several countries in Africa & Asia, to promote local talent & bring them to the international stage.”

The 2014 edition saw developers from five (5) countries, Kenya, India, Ghana, Tanzania and South Africa competing in the global final. Leti Arts emerged the winner of the Best Established Developer category, with their Android mobile content distribution app, Africa’s Legends.

The Africa’s Legends app, is a mobile content distribution app for delivering content related to the Africa’s Legends superhero franchise, to consumers worldwide. The Africa’s Legends superhero franchise reimagines African folklore and historic legends, interspersed with fictional characters, as elite superheroes fighting crime in present day Africa.

As part of the winning prize, Leti Arts is attending MWC 2015 to meet potential investors and partners across several industries including game publishing, content production and content distribution. Last year, Leti Arts met some exciting prospective partners during MWC 2014 and expects even more this year.

“We are excited to leverage our attendance of Mobile World Congress 2015 to find investors and partners to help grow our gaming portfolio across mobile and consoles via licensing and third party publishing and also partners who can extend the reach of our Africa’s Legends franchise into TV, Print and Merchandise worldwide.”
 Eyram Tawia (CEO, Leti Arts)

Currently content within Leti Arts’ Africa’s Legends franchise include two comic series and two games, across both Android and Windows Phone. A new casual game targeted at a younger demographic is scheduled for release on IOS in Q2 of 2015.

The Africa’s Legends app and its sister app, Leti Center, are available as a FREE download from the Google Play Store and Windows Phone Store.

About Leti Arts

Leti Arts develops cross-platform interactive media products based on African history and folklore, including digital comics and mobile games. As one of a handful of interactive media studios in sub-Saharan Africa, Leti introduces global audiences to African storytelling. Leti Arts is a Top 10 Fast Company Most Innovative Companies in Africa for 2015.

Leti Arts has offices in Accra, Ghana and Nairobi, Kenya, and was founded by Eyram Tawia and Wesley Kirinya.

Visit us on http://www.letiarts.comFacebook, Twitter and Google+

About Africa’s Legends

Africa’s Legends is a superhero franchise from Leti Arts influenced by folklore and historic legends from across Africa.  In  Africa’ s Legends, Leti Arts  reimagines African folklore and historic legends, interspersed with fictional characters, as elite superheroes fighting crime in present day Africa.

Follow Africa’s Legends on Facebook, Twitter and Google+

About Meltwater Entrepreneurial School of Technology (MEST)

The Meltwater Entrepreneurial School of Technology (MEST) and the MEST Incubator program provide training, investment and mentoring for aspiring technology entrepreneurs with the goal of creating globally successful companies that create wealth and jobs locally in Africa.

To date, the MEST Incubator has invested in over 15 companies and backed more than 35 co-founders. Our focus is on companies in the following areas: SaaS, Consumer Internet, eCommerce, Digital Media, and Healthcare IT.

More on MEST: http://meltwater.org/Facebook, Twitter

Leti Arts competes in Vodafone appStar 2014 Global Final

PRESS RELEASE

Leti Arts competes in ‘Best Established Developer’ category, of the global final of the 2014 Vodafone appStar competition.

 Accra, Ghana – January 14, 2015:  Leti Arts, an interactive media studio with offices in Ghana and Kenya, is representing Ghana in the global final of the Vodafone appStar competition, at an event being held in Bengaluru, India on January 15, 2015.

“ appStar is the Annual Developer Contest conducted by Vodafone, for developers across several countries of African & Asian continent, to promote local talent & bring them to the international stage.

This year developers from five (5) countries, Kenya, India, Ghana, Tanzania and South Africa are competing in the global final. Leti Arts is participating as the winner of the Best Established Developer category for Ghana, with their Android mobile content distribution app, Africa’s Legends.

The Africa’s Legends app, is a mobile content distribution app for delivering content related to the Africa’s Legends superhero franchise, to consumers worldwide. The Africa’s Legends superhero franchise reimagines African folklore and historic legends, interspersed with fictional characters, as elite superheroes fighting crime in present day Africa.

As a mobile content distribution app, we know Africa’s Legends is innovative, and we are glad it has been recognized. We will continue to push Africa’s Legends in 2015, through innovative digital formats, such as games, digital comics and interactive apps.
 Eyram Tawia (CEO, Leti Arts)

Content available in the Africa’s Legends app include digital comics and games, with additional content (videos, wallpapers, ringtones) scheduled for future release. The Africa’s Legends app and its sister app, Leti Center, are available as a FREE download from the Google Play Store and Windows Phone Store.

Leti Arts, represented in the competition by Eyram Tawia, CEO of Leti Arts, wishes to congratulate the winners of the Best Upcoming Developer category in Ghana, ‘Vicinity App’. Vicinity app is represented in India by Abideen Adelu, on behalf of his team of three (3) Entrepreneurs-in-Training (EIT), from the Meltwater Entrepreneurial School of Technology (MEST) in Accra.

Leti Arts encourages all their fans to get involved in propelling Team Ghana to victory by sharing their messages on social media with the hashtag “#appStar” and to add ‘@vodafonedev’ specifically for Twitter messages.

About Leti Arts

Leti Arts develops cross-platform interactive media products based on African history and folklore, including digital comics and mobile games. As one of a handful of interactive media studios in sub-Saharan Africa, Leti introduces global audiences to African storytelling.

Leti Arts has offices in Accra, Ghana and Nairobi, Kenya, and was founded by Eyram Tawia and Wesley Kirinya.

Visit us on http://www.letiarts.comFacebook, Twitter and Google+

About Africa’s Legends

Africa’s Legends is a superhero franchise from Leti Arts influenced by folklore and historic legends from across Africa.  In  Africa’ s Legends, Leti Arts  reimagines African folklore and historic legends, interspersed with fictional characters, as elite superheroes fighting crime in present day Africa.

Follow Africa’s Legends on Facebook, Twitter and Google+

About Meltwater Entrepreneurial School of Technology (MEST)

The Meltwater Entrepreneurial School of Technology (MEST) and the MEST Incubator program provide training, investment and mentoring for aspiring technology entrepreneurs with the goal of creating globally successful companies that create wealth and jobs locally in Africa.

To date, the MEST Incubator has invested in over 15 companies and backed more than 35 co-founders. Our focus is on companies in the following areas: SaaS, Consumer Internet, eCommerce, Digital Media, and Healthcare IT.

More on MEST: http://meltwater.org/Facebook, Twitter

Leti Arts participates in the U.S.- Africa Business Forum

PRESS RELEASE

Leti Arts participates in the U.S.- Africa Business Forum

ACCRA, GHANA. August 3, 2014

Leti Arts, , an interactive media studio developing mobile games and digital comics based on African history and folklore, has been invited to participate in the U.S.-Africa Business Forum, as part of President Obama’s U.S.-Africa Leaders’ Summit.

Starting from August 4 – 6, President Obama is hosting leaders from across the African continent for the U.S.-Africa Leaders’ Summit in Washington D.C. The theme of the U.S.-Africa Leaders’ Summit is “Investing in the Next Generation”.

Leti Arts has a mission to leverage African talent to develop games, comics and mobile apps, with a vision to grow to encompass animated series, feature films, merchandise and theme parks, through partnerships and licensing of intellectual property.

Leti Arts produces in-house content based on their flagship franchise, Africa’s Legends, which reimagines African folklore and historic legends as elite superheroes fighting crime in present day Africa. Africa’s Legends content is delivered via their mobile distribution platform, Leti Center, available on Android, Windows Phone and Nokia Java devices.

Leti Arts also has a rich portfolio of projects executed for social activism, civic education, healthcare and corporate training. A typical example is a project led by Afroes, a Kenyan Non Profit, deploying two social activism/civic education games, Haki: Shield & Defend (promoting environmental rights in Kenya) and Haki 2: Chaguo Ni Lako (civic education during the 2012 Kenyan elections). Another exemplary project is a scenario based, role playing game called H.E.L.P., which helps simulate health emergencies as a knowledge testing tool for nurses in Kenya. H.E.L.P. was developed for Kemri-Wellcome Trust and their partner, Oxford University.

Leti Arts has several international nominations including being a 2013 World Summit Award (WSA) Nominee in the e-Entertainment & Games category and a 2014 MTV Africa Music Awards (MAMA) Nominee in a new category, ‘Transform Today’, which seeks to honour innovative African entertainment businesses outside of the music industry.

The U.S.-Africa Business Forum on August 5 at the Mandarin Oriental Hotel in Washington, D.C., is hosted by the U.S. Department of Commerce and Bloomberg Philanthropies. The Forum seeks to create a new platform to promote trade, accelerate job growth, and encourage investment across the continent.

“The opportunities for the United States and Africa to work together to achieve mutual prosperity for our countries and our people are growing.”
U.S. Secretary of Commerce Penny Pritzker, United States Department of Commerce

The list of invited guests from Africa include stalwarts like Dangote Industries, Orascom Telecom and The African Development Bank and also includes six Ghanaian businesses.

Leti Arts is participating through its CEO, Eyram Tawia, one of the next generation of business leaders in Africa. Eyram Tawia and Wesley Kirinya, Co-Founder and CTO of Leti Arts are the first African Speakers at the Game Developers Conference (GDC), presenting a talk titled, “The Emerging Landscape of African Game Development” in 2013. Eyram Tawia, also recently participated in the Deutsche-Welle Global Media Forum.

Eyram Tawia has also won several awards including the 2012 British Council Young Creative Entrepreneur and was also adjudged one of six Ghana Innovation Heroes, an initiative spearheaded by Google Ghana in 2013.

“ I am excited to represent young entrepreneurs in Ghana and Africa, who dare to make a difference through unbridled passion for big ideas, within one of the toughest business and investment environments. My goal is to show Africa is ready. We have the people, passion and skills and all we need, is the right strategic investments to complete the ecosystem. ”
Eyram Tawia (CEO, Leti Arts)

We are delighted to be participating in the U.S.-Africa Business Forum. Leti Arts pursuing game development in Africa, is representative of a new crop of African technology businesses pursuing big ideas. We believe our participation can help influence US private investments in the technology sector of Africa, as a means of empowering Africa for economic growth.

We are grateful to our partners over the years for helping propel us to ever greater heights. We are especially grateful to Meltwater Entrepreneurial School of Technology (MEST) and Google Ghana for continuing to support entrepreneurs in Ghana and for their support to our trip to Washington D.C.

About Leti Arts

Leti Arts develops cross-platform interactive media products based on African history and folklore, including digital comics and mobile games. As one of a handful of interactive media studios in sub-Saharan Africa, Leti introduces global audiences to African storytelling.  Leti Arts has offices in Accra, Ghana and Nairobi, Kenya, and was founded by Eyram Tawia and Wesley Kirinya.

Visit us on http://www.letiarts.comFacebook, Twitter and Google+

About U.S.-Africa Business Forum

Bloomberg Philanthropies and the U.S. Department of Commerce will co-host the first-ever U.S.-Africa Business Forum, a day focused on trade and investment opportunities on the continent for African heads of government and American business leaders. This Forum will be a part of President Obama’s U.S.-Africa Leaders Summit, a historic convening of African heads of state and government.

More Info on U.S.-Africa Business Forum:  usafricabusinessforum.org

About Meltwater Entrepreneurial School of Technology (MEST)

The Meltwater Entrepreneurial School of Technology (MEST) and the MEST Incubator program provide training, investment and mentoring for aspiring technology entrepreneurs with the goal of creating globally successful companies that create wealth and jobs locally in Africa.

To date, the MEST Incubator has invested in over 15 companies and backed more than 35 co-founders. Our focus is on companies in the following areas: SaaS, Consumer Internet, eCommerce, Digital Media, and Healthcare IT.

More on MEST: http://meltwater.org/Facebook, Twitter