LETI ARTS 2.1

leti-revamps

After months of hard work between our Kenya and Ghana team, we are really excited to unveil our new branding and website today. Leti Arts has undergone a total brand makeover to reflect its current position as a successful game development studio in Africa. This rebranding was spearheaded by our Creative Director Jake Manion with input from the rest of the team. Even though it had become necessary for us to rebrand, it was really important that we retained our established values and goals but at the same time develop a new identity that was very relatable. This exercise is also to communicate our growth level in the rapidly changing game development scene in Africa.

WHAT’S NEW?

LOGO ELEMENTS

The first thing you notice that both our logo and colours have changed from yellow, white and black to orange, white and black. It also comes in red and grey. The “A” in arts has also changed significantly. It is now shaped like a rocket that is launching. This reflects our position as the guiding light in the game development and entertainment ecosystem in Africa. The launching rocket is also there to show that Africa is taking control and settling into its rightful place in the global technology space.

OLD LOGO

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 NEW LOGO

 

logos

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NEW WEBSITE

Our website http://www.letiarts.com also got an upgrade. We’ve improved the structure of our content, so you’ll get more of a quick read. There’s a whole host of smaller but impactful changes, all to make your experience of the site much better. It comes with quite a number of surprises. You get to have a sneak peek into our new game Africa’s Legend (AL) Reawakening which is the phase two of our existing Africa’s Legends game. This game is based on characters from our history, folklore, culture and heritage. AL Reawakening introduces new characters into the AL Universe with a captivating storyline. We have included a production diary so you can join us on this exciting adventure as we make the best game to ever come out of an African game studio. It gets even better!!! You can be one of the first to know when AL Reawakening goes live. Simply sign up here.

 SCREENSHOT OF OLD WEBSITE

old-site

 

SCREENSHOT OF NEW WEBSITE

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SNEAK PEEK OF AL-REAWAKENING

al-shot

 

 

We hope you like the new makeover. We look forward to getting your feedback.

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Leti Arts participates in the U.S.- Africa Business Forum

PRESS RELEASE

Leti Arts participates in the U.S.- Africa Business Forum

ACCRA, GHANA. August 3, 2014

Leti Arts, , an interactive media studio developing mobile games and digital comics based on African history and folklore, has been invited to participate in the U.S.-Africa Business Forum, as part of President Obama’s U.S.-Africa Leaders’ Summit.

Starting from August 4 – 6, President Obama is hosting leaders from across the African continent for the U.S.-Africa Leaders’ Summit in Washington D.C. The theme of the U.S.-Africa Leaders’ Summit is “Investing in the Next Generation”.

Leti Arts has a mission to leverage African talent to develop games, comics and mobile apps, with a vision to grow to encompass animated series, feature films, merchandise and theme parks, through partnerships and licensing of intellectual property.

Leti Arts produces in-house content based on their flagship franchise, Africa’s Legends, which reimagines African folklore and historic legends as elite superheroes fighting crime in present day Africa. Africa’s Legends content is delivered via their mobile distribution platform, Leti Center, available on Android, Windows Phone and Nokia Java devices.

Leti Arts also has a rich portfolio of projects executed for social activism, civic education, healthcare and corporate training. A typical example is a project led by Afroes, a Kenyan Non Profit, deploying two social activism/civic education games, Haki: Shield & Defend (promoting environmental rights in Kenya) and Haki 2: Chaguo Ni Lako (civic education during the 2012 Kenyan elections). Another exemplary project is a scenario based, role playing game called H.E.L.P., which helps simulate health emergencies as a knowledge testing tool for nurses in Kenya. H.E.L.P. was developed for Kemri-Wellcome Trust and their partner, Oxford University.

Leti Arts has several international nominations including being a 2013 World Summit Award (WSA) Nominee in the e-Entertainment & Games category and a 2014 MTV Africa Music Awards (MAMA) Nominee in a new category, ‘Transform Today’, which seeks to honour innovative African entertainment businesses outside of the music industry.

The U.S.-Africa Business Forum on August 5 at the Mandarin Oriental Hotel in Washington, D.C., is hosted by the U.S. Department of Commerce and Bloomberg Philanthropies. The Forum seeks to create a new platform to promote trade, accelerate job growth, and encourage investment across the continent.

“The opportunities for the United States and Africa to work together to achieve mutual prosperity for our countries and our people are growing.”
U.S. Secretary of Commerce Penny Pritzker, United States Department of Commerce

The list of invited guests from Africa include stalwarts like Dangote Industries, Orascom Telecom and The African Development Bank and also includes six Ghanaian businesses.

Leti Arts is participating through its CEO, Eyram Tawia, one of the next generation of business leaders in Africa. Eyram Tawia and Wesley Kirinya, Co-Founder and CTO of Leti Arts are the first African Speakers at the Game Developers Conference (GDC), presenting a talk titled, “The Emerging Landscape of African Game Development” in 2013. Eyram Tawia, also recently participated in the Deutsche-Welle Global Media Forum.

Eyram Tawia has also won several awards including the 2012 British Council Young Creative Entrepreneur and was also adjudged one of six Ghana Innovation Heroes, an initiative spearheaded by Google Ghana in 2013.

“ I am excited to represent young entrepreneurs in Ghana and Africa, who dare to make a difference through unbridled passion for big ideas, within one of the toughest business and investment environments. My goal is to show Africa is ready. We have the people, passion and skills and all we need, is the right strategic investments to complete the ecosystem. ”
Eyram Tawia (CEO, Leti Arts)

We are delighted to be participating in the U.S.-Africa Business Forum. Leti Arts pursuing game development in Africa, is representative of a new crop of African technology businesses pursuing big ideas. We believe our participation can help influence US private investments in the technology sector of Africa, as a means of empowering Africa for economic growth.

We are grateful to our partners over the years for helping propel us to ever greater heights. We are especially grateful to Meltwater Entrepreneurial School of Technology (MEST) and Google Ghana for continuing to support entrepreneurs in Ghana and for their support to our trip to Washington D.C.

About Leti Arts

Leti Arts develops cross-platform interactive media products based on African history and folklore, including digital comics and mobile games. As one of a handful of interactive media studios in sub-Saharan Africa, Leti introduces global audiences to African storytelling.  Leti Arts has offices in Accra, Ghana and Nairobi, Kenya, and was founded by Eyram Tawia and Wesley Kirinya.

Visit us on http://www.letiarts.comFacebook, Twitter and Google+

About U.S.-Africa Business Forum

Bloomberg Philanthropies and the U.S. Department of Commerce will co-host the first-ever U.S.-Africa Business Forum, a day focused on trade and investment opportunities on the continent for African heads of government and American business leaders. This Forum will be a part of President Obama’s U.S.-Africa Leaders Summit, a historic convening of African heads of state and government.

More Info on U.S.-Africa Business Forum:  usafricabusinessforum.org

About Meltwater Entrepreneurial School of Technology (MEST)

The Meltwater Entrepreneurial School of Technology (MEST) and the MEST Incubator program provide training, investment and mentoring for aspiring technology entrepreneurs with the goal of creating globally successful companies that create wealth and jobs locally in Africa.

To date, the MEST Incubator has invested in over 15 companies and backed more than 35 co-founders. Our focus is on companies in the following areas: SaaS, Consumer Internet, eCommerce, Digital Media, and Healthcare IT.

More on MEST: http://meltwater.org/Facebook, Twitter

Africa's Legends: Intel + Leti Arts

Introducing Africa’s Elite Superhero Team

Africa’s Legends is our superhero series influenced by folklore and historic legends from across Africa. In Africa’s Legends, we reimagine African folklore and historic legends, interspersed with fictional characters, as elite superheroes fighting crime in present day Africa.

” We are connected by a common destiny.
To rid Africa of the scourge of crime perpetuated by those for whom chaos creates wealth and power.
Together we battle crime in Africa.
We are Africa’s elite superheroes.
We are Africa’s Legends….”

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This series is the umbrella series from which The True Ananse, the series depicting Kweku Ananse, god of Wisdom as a superhero in modern Ghana was spawned. There is no doubt Africa’s Legends is heavily influenced by African folklore and stories. However we also allowed for creative freedom for our team to indulge themselves and create superheroes, we would all love.

This means occasionally we get questions about having tight panted, Western style superheroes in the Africa’s Legends team. We understand but disagree with the sentiment that the African theme should trump all other creative freedoms. We prefer the diversity. We loved the challenge of figuring out the balance to arrive at our current team of African elite superheroes.

Africa’s Legends come from all over Africa and include, Ananse from Ghana, Pharaoh from Egypt, Shaka from South Africa, Wuzu the Masai and other team members. The Africa’s Legends team has backgrounds as varied and complex as you can find in real life teams and superheroes or not, there will sometimes be conflict.

We will love unveiling all the team members to you over the next few weeks. Of course, the reveal will include the villains and their minions.

Avengers, Justice League! Justice League, Avengers! This must be the thought running through your mind as you read this (unless you are not a superhero fanboy). Yes, Africa’s Legends is our Avengers and Justice League of African superheroes. Did we have to do an Avengers or Justice League! Yes, most definitely. No superhero takes on evil all alone, even though they would never admit it openly.

Our vision with Africa’s Legends is to take Africa’s stories to the world through superhero franchises. We want African and global audiences to enjoy African superheroes, just as much as we enjoy Western superheroes.

We cannot mention Africa’s Legends without mentioning our partners Intel, who are helping bring Africa’s Legends alive! The universe of Africa’s Legends is just beginning and who knows, you might craft the story for the greatest of the Africa’s Legends.

Come join us in this adventure!! Follow Africa’s Legends on Facebook, Twitter and Google+

Africa’s Legends is currently available for Android. It is available as a FREE download from the Google Play Store.

Google Play: Leti Center

Google Play: Leti Center

Afrinolly Short-Film Competition

Empowering African Filmmakers: Vote in the Afrinolly Short-Film Competition

Leti Arts values and respects innovation across all disciples of the creative arts in Africa. We know and understand that the creative arts industry in Africa must grow together, in order for our passion of interactive digital entertainment to succeed.

We love highlighting the endeavours of others in the industry whenever we can, as we did in our post on Ghanaian Illustrators. We are pleased to tell you about The Afrinolly Short-Film competition, an initiative we find refreshing and we salute the organisers.

The AFRINOLLY SHORT-FILM COMPETITION is a Unique, Innovative and Youth-focused Competition, with singular concentration on the next generation of African film makers. This Competition is designed to expand the conversations on issues about the African continent by Africans, motivate and reward young and emerging filmmakers who exhibit exceptional narrative skills using short movies and documentary as a medium.

This competition is conceived entirely as an online challenge open to Africans from across the world creating or have created short films or/and documentary films of not more than 15 minutes.

Our core objective is to empower African youths to tell their own stories from their own perspective and eliminate financial barriers to movies production. We look forward to ultimately creating a new generation of content providers in the Africa movie industry and facilitating business model based on sub-15 minutes contents.

AFRINOLLY SHORTFILM COMPETITION

The competition is being championed by the people behind Afrinolly (also known as MTN Afrinolly), a cross platform African entertainment app and past winner of the Android Developer Challenge in Africa. The total prize money is $100,000 with first prize in each category garnering, $25,000. Not bad at all! In the previous season of the competition, Joseph Samuel Akwasi Akiwumi from Ghana took third prize in the documentary category with Black and Gold.

Kudos to the partners of this edition of the AFRINOLLY SHORTFILM COMPETITION (MTN Nigeria, iRepresent International Documentary Film Festival, Goethe Institut), for enabling Afrinolly to encourage creative filmaking in Africa.

We have gone through a good number of the entries (still going through) and we are loving the short films and documentaries. We are pleased to see one animated short film,Imodoye, in the shortlist of finalists. Imodoye, is an interesting take on a popular foklore theme, a wise character overcoming a powerful foe. A similar theme can be found in parts of Ananse: The Origin (Read in Leti Center), the pilot issue of our African superhero series, The True Ananse. We are hoping more and more animated entries come through next year.

There are ONLY 2 DAYS left in the voting, so head over to the competition website and vote for your favourite short films and documentaries.

Leti Games speaks at GDC 2013

We did it!! Yes that is not the most poetic way to start a post but it reflects what we feel perfectly. Yesterday (Tuedsay, March 26) the co-founders of Leti Games, Eyram and Wesley, made the whole team proud.

Their talk, The Emerging Landscape of African Game Development”, at the Localization Smmit at GDC 2013, was very well received (other words were used to better describe this…. for our ears only). The unique profile of Leti Games, not just a mobile game company, but a pioneer helping create the game industry in Africa, attracted a good audience.

We are not the only ones who think their talk was interesting, as even before the talk it was highly anticipated. Gamasutra knows what is what when it comes to the game industry and they highlighted the Leti Games talk, as one of their recommended lectures.

Another note worthy commentary on the talk and Leti Games at GDC 2013 in general is from Buzzfeed. It makes us feel proud to be part of this effort.

Their talk, entitled “The Emerging Landscape of African Game Development,” is something of an overstatement: Leti is only the second full-time game studio in sub-Saharan Africa. (excluding South Africa, which has a limited but significant history of game development). The two founders of Leti are not just the most promising company in the West African game industry; they are the West African game industry.

Buzzfeed [Article on Leti Games]

The co-founders are representing the whole team of awesome designers, story writers and developers at GDC and we are enjoying and revelling in it as much as we can from Ghana. However we do not think anyone here at the office can beat out this ear to ear grin from Eyram and Wesley.

Eyram Tawia & Weslye Kirinya

As soon as we have access to a link for the video of the talk, we will post it up here for everyone to see. Until then you can enjoy some of the photos from just before the talks.

You can also find our complete GDC 2013 album on Facebook for all the photos we have from GDC 2013.

Once again, congratulations to the whole Leti Games team (in Ghana and Kenya) and our partners past, present and future.