After months of hard work between our Kenya and Ghana team, we are really excited to unveil our new branding and website today. Leti Arts has undergone a total brand makeover to reflect its current position as a successful game development studio in Africa. This rebranding was spearheaded by our Creative Director Jake Manion with input from the rest of the team. Even though it had become necessary for us to rebrand, it was really important that we retained our established values and goals but at the same time develop a new identity that was very relatable. This exercise is also to communicate our growth level in the rapidly changing game development scene in Africa.
The first thing you notice that both our logo and colours have changed from yellow, white and black to orange, white and black. It also comes in red and grey. The “A” in arts has also changed significantly. It is now shaped like a rocket that is launching. This reflects our position as the guiding light in the game development and entertainment ecosystem in Africa. The launching rocket is also there to show that Africa is taking control and settling into its rightful place in the global technology space.
Our website http://www.letiarts.com also got an upgrade. We’ve improved the structure of our content, so you’ll get more of a quick read. There’s a whole host of smaller but impactful changes, all to make your experience of the site much better. It comes with quite a number of surprises. You get to have a sneak peek into our new game Africa’s Legend (AL) Reawakening which is the phase two of our existing Africa’s Legends game. This game is based on characters from our history, folklore, culture and heritage. AL Reawakening introduces new characters into the AL Universe with a captivating storyline. We have included a production diary so you can join us on this exciting adventure as we make the best game to ever come out of an African game studio. It gets even better!!! You can be one of the first to know when AL Reawakening goes live. Simply sign up here.
SCREENSHOT OF OLD WEBSITE
SCREENSHOT OF NEW WEBSITE
SNEAK PEEK OF AL-REAWAKENING
We hope you like the new makeover. We look forward to getting your feedback.