LETI ARTS 2.1

leti-revamps

After months of hard work between our Kenya and Ghana team, we are really excited to unveil our new branding and website today. Leti Arts has undergone a total brand makeover to reflect its current position as a successful game development studio in Africa. This rebranding was spearheaded by our Creative Director Jake Manion with input from the rest of the team. Even though it had become necessary for us to rebrand, it was really important that we retained our established values and goals but at the same time develop a new identity that was very relatable. This exercise is also to communicate our growth level in the rapidly changing game development scene in Africa.

WHAT’S NEW?

LOGO ELEMENTS

The first thing you notice that both our logo and colours have changed from yellow, white and black to orange, white and black. It also comes in red and grey. The “A” in arts has also changed significantly. It is now shaped like a rocket that is launching. This reflects our position as the guiding light in the game development and entertainment ecosystem in Africa. The launching rocket is also there to show that Africa is taking control and settling into its rightful place in the global technology space.

OLD LOGO

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 NEW LOGO

 

logos

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NEW WEBSITE

Our website http://www.letiarts.com also got an upgrade. We’ve improved the structure of our content, so you’ll get more of a quick read. There’s a whole host of smaller but impactful changes, all to make your experience of the site much better. It comes with quite a number of surprises. You get to have a sneak peek into our new game Africa’s Legend (AL) Reawakening which is the phase two of our existing Africa’s Legends game. This game is based on characters from our history, folklore, culture and heritage. AL Reawakening introduces new characters into the AL Universe with a captivating storyline. We have included a production diary so you can join us on this exciting adventure as we make the best game to ever come out of an African game studio. It gets even better!!! You can be one of the first to know when AL Reawakening goes live. Simply sign up here.

 SCREENSHOT OF OLD WEBSITE

old-site

 

SCREENSHOT OF NEW WEBSITE

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SNEAK PEEK OF AL-REAWAKENING

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We hope you like the new makeover. We look forward to getting your feedback.

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Pioneering African Game Development Studio Rebrands from Leti Games to Leti Arts

PRESS RELEASE

Pioneering African Game Development Studio Rebrands from Leti Games to Leti Arts

ACCRA, GHANA. September 9, 2013

One of Africa’s first game development studios announced today that it has changed its name from Leti Games to Leti Arts. The rebranding reflects Leti’s expanded ambitions beyond game development to include other interactive media products, such as digital comics and animated television shows. The company has also revealed a new logo and a redesigned website: www.letiarts.com.

Leti Arts Rebrand

“Our new name and branding reflects our transition from a game developer into a company focused on a broader digital entertainment portfolio. The word “leti” means “starlight” or “moonlight” in the Ewe language of Ghana, which is reflected in the stylized A of our new logo. True to our name, Leti aspires to be a guiding light for a whole new industry on the African continent.” – Eyram Akofa Tawia, CEO, Leti Arts

Leti Arts is currently working on its first multi-channel product – a modern retelling of the story of the African trickster god Kwaku Ananse – which will be released as an interactive digital comic and mobile game in late 2013. The company is supported by the incubator program of the Meltwater Entrepreneurial School of Technology (MEST).

“If mythology tells a people who they are, and what they can be, then it’s time for African creatives to take control of the narratives told about our homes. Heroes embody the hopes of an entire society, and by bringing African heroes to a world stage, Leti Arts is underscoring the message that as Africans, we must be our own best advocates. Our vision is for a world where every African understands that the only ones who can save us, is ourselves.” – Eyram Akofa Tawia, CEO, Leti Arts

ABOUT LETI ARTS
Leti Arts develops cross-platform interactive media products based on African history and folklore. As one of a handful of interactive media studios in sub-Saharan Africa, Leti introduces global audiences to African storytelling. Leti Arts has offices in Accra, Ghana and Nairobi, Kenya, and was founded by Eyram Tawiah and Wesley Kirinya.

ABOUT MEST
The Meltwater Entrepreneurial School of Technology (MEST) and the MEST Incubator program provide training, investment and mentoring for aspiring software entrepreneurs with the goal of creating globally successful companies that create wealth and jobs locally in Africa. MEST is based in Accra, Ghana and is fully funded and run by Meltwater Group through the non-profit organization, Meltwater Foundation. Since 2008 MEST has trained over 100 tech entrepreneurs and has invested over $1.5M in 13 tech start-ups in Ghana. MEST companies have raised external capital, competed in top technology events such as TechCrunch Disrupt, DEMO, and the Launch Festival, and have participated in top accelerator programs such as HealthXL and 500 Startups.

CONTACT
Nana Kwabena Owusu
(+233) 020 121 5655
kobby@letigames.com